How to Make Money on the Net --- Cara Benar

Artikel tentang "booming" kembali usaha di internet babak II setelah ramainya babak I yang diakhiri dengan kebangkrutan banyak usaha. Kali ini diyakini akan lebih baik, sangat mungkin karena saat ini telah jauh lebih banyak orang dan organisasi/perusahaan yang hadir dan bertransaksi di Internet. Kuncinya tetap hal dasar, yakni: "kenali siapa pelanggan (pengguna produk/jasa), apa yang bernilai bagi mereka, dan kita bisa memberi itu bagi mereka"

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Business 2.0 :: Magazine Article :: Features :: How to Make Money on the Net: "It took three years of bear market, nearly 1,000 dotcom bankruptcies, and trillions of dollars in vaporized capital, but the essence of Kovacevich's metaphor is now common wisdom. Doing business on the Web does not make you an 'Internet company,' whatever that is. You are what your customers need you to be -- a bank or a retailer or a service outfit or a marketer -- and the Internet is merely your tool. No successful online enterprise subscribes any longer to the delusion that the Web somehow lifts commerce to a new plane. 'It's still Business 101,' says Donna L. Hoffman, a professor of marketing at Vanderbilt University's business school and a student of e-commerce since 1994. 'You have to ask, 'Who are my customers, what do they value, and how do I give it to them?''"